A step away from Target’s usual campaigns, Target Cares focused on the extensive work the company is doing to be more socially and economically responsible. Rather than using Target’s brand of red throughout this campaign, it was created with a unique color scheme to set it apart from the rest of their advertising while utilizing brand staples that make it recognizable.

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Since a brochure was created as part of this campaign, there needed to be a solution to getting this print piece into the hands of consumers. To solve this, I created a reusable tote that would be sold in Target stores and would come with the brochure inside it.