Hatter & Hare is a nationwide cafe franchise that features unique and whimsical tea flavors, along with baked goods. They have both brick and mortar cafe locations and an on-line shop, which ships their tea around the country. This project started from the ground up, with logo creation and branding. The name, Hatter & Hare, is in reference to the mad tea party in Alice in Wonderland and the brands bright colors and unique tea flavors build on this connection.